ColumbiaCreative Rx
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Strategic Communications
We work with clients to design comprehensive, coherent marketing and communications strategy, including branding, patient- and physician-education materials, website development, advertising, continuing medical education programs, targeted patient and physician outreach, and other innovative and strategic communications approaches.
Marketing Tools
We create and distribute a range of targeted marketing materials across multiple channels to enhance our clients' clinical standing in the local or referring community.
- Creation, production and distribution of print collateral:
- Patient newsletters introducing conditions, procedures, or practices
- Physician newsletters introducing clinical research, medical innovations, and physicians to the referring community
- Brochures targeted to patients or physicians
- Direct mail campaigns announcing new clinicians and practices, introducing new treatment modalities, promoting clinical research
- Complete web services:
- Website management
- Website development, with audience-specific content and multimedia tools
- Web optimization and online advertising
- Surgical video and animations
- Online patient education seminars
- Special events planning and management
Physician Education and Special Events
Full-service events management for didactic hands-on training, clinical, and research medical education programs, as well as VIP events and more. Events services include:
- Medical events planning and management
- Clinical preceptorships
- Evenings of clinical discussion
- Continuing medical education (CME) courses
- Multi-day hands-on training in-services
- International educational programs and preceptorships
- Live case presentations and case reviews
- Special events planning and management including parties honoring faculty members
- Grand rounds scheduling at local hospitals
- Event collateral creation, production, and distribution
- Direct mail invitations and reminders
- Brochures
- Syllabus
- Posters
- Binders
- Web placement, including online registration
- Web-based event participation, including online heuristic learning models for clinical trainees
We would be pleased to discuss with you how we can meet your group's marketing and communications needs. To find out more, please contact:
Executive Director, External Affairs
Chief Communications Officer
| Phone | 212.305.7013 |
| Fax | 212.342.5657 |
| ds348@columbia.edu |
